What Google Thinks about Time Clocks

We are in the process of catching up... At least with Google.

Yesterday I searched for the key phrase "fingerprint time clock pros and cons".

Yes, I realize it's completely me, but I hoped Google would rank an expert who actually understands, sells, or uses fingerprint time clocks.

But no, that's not how Google works.

The number one listing in the search result is from a company that tracks time... But does not integrate fingerprint time clocks whatsoever.

I even asked Google "does XYZ company use biometric time clocks?".

The answer...

"No, XYZ company does not use biometric time clocks like fingerprint scanners or facial recognition. Instead, XYZ company focuses on online and mobile time tracking solutions that allow employees to clock in and out using software on their computers or mobile devices. These solutions often include features like GPS tracking and geofencing for location-based time tracking."

So why on earth is Google presenting them as an expert?

Only Google knows for sure, but in general it's about building authority by sheer volume of content... Not about real expertise.

As an example, and nothing against the author, but how does saying you have a "degree in advertising and minor in graphic design" help you become an expert in fingerprint time clocks?

It probably doesn't.

However, he did what Google wants you to do. That is, he and his team write content in volumes that help make Google think they are an expert.

Voila... The secret to success.

In other words, don't do things, write about things. And do this every single day.

What Google thinks about time clocks is what Google thinks about everything. It's not about human decision making, it's all based on the breadth of content related to a niche, and it's view of quality based on traffic patterns. Doesn't matter who wrote it.

Took a while for my thick head to understand this, I hope it helps.