The top ten list

According to whom?

If we write a top ten list, it has real value. It may be the top 10 things we need to do today, our top 10 goals, or the top 10 items to pick up from the store.

But if someone else writes a top 10 list, is there real value? For the author yes, but for us? Not necessarily.

In our niche we see things like the top 10 time clocks, or the top 10 payroll companies. Which are fine, but how did the authors determine that? And why are their products always number one?

Listicles (half list, half article) was, and maybe still is, an easier way to get noticed by search engines.

Thankfully however, people are starting to catch on to this. Even search engines are putting more emphasis on more factual results.

Because something is on someone's list does not mean it is better. That is, until we add it to our own list.